Industries

Healthcare

Higher Education

Economic Development

Innovation & Revitalization

Foundations

Arts & Culture

Government

Real Estate

Nonprofits

Examples

Plaza Companies

As one of Arizona's leading healthcare and commercial real estate developers, Plaza Companies was driving transformative projects that required thoughtful engagement with healthcare systems, universities, community leaders and public officials while reinforcing its reputation as an innovative industry leader. I served as a strategic communications advisor, helping shape executive messaging, thought leadership, public affairs and media strategy across a broad portfolio of development, healthcare and innovation initiatives.

SkySong, The ASU Scottsdale Innovation Center

SkySong was created to become a nationally recognized hub for innovation, entrepreneurship and technology commercialization. Achieving that vision required building awareness, attracting tenants and positioning the project as a catalyst for Arizona's growing knowledge economy. I develop and execute strategic communications that elevate SkySong's profile among business leaders, technology companies, investors and the national media while supporting its continued growth and expansion. SkySong has become one of Arizona's premier innovation centers, attracting global companies, startups, researchers and entrepreneurs while helping establish Greater Phoenix as an emerging destination for innovation and technology.

Park Central

The redevelopment of the historic Park Central Mall represented one of the most ambitious urban revitalization projects in Phoenix, transforming an aging retail center into a vibrant mixed-use destination focused on healthcare, education, research and innovation. I partner with project leadership to develop strategic messaging, thought leadership and stakeholder engagement efforts that communicate the project's long-term vision while building enthusiasm among community leaders, tenants and the broader public. Today, Park Central serves as a cornerstone of Midtown Phoenix's innovation district, bringing together leading healthcare institutions, universities, employers and researchers while helping redefine the future of one of the city's most iconic properties.

Efficiency Arizona

I led the strategic branding, positioning and launch of Efficiency Arizona, helping define the initiative's identity, align diverse partners and develop a communications strategy that supports statewide adoption. The initiative is establishing a recognizable statewide platform for energy efficiency, creating stronger collaboration among public and private partners while helping position Arizona as a leader in energy conservation.

Creighton University

Creighton University's expansion into Phoenix represented a significant investment in healthcare education and workforce development, requiring broad awareness and support among community leaders and stakeholders. I developed and executed strategic communications and public engagement efforts surrounding the university's growth in Arizona, working closely with institutional leadership and community partners. The work helped strengthen Creighton's visibility and reinforce its role as a long-term partner in advancing healthcare education and improving access to care throughout Arizona.

Celebrity Game Night

Treasure House needed a signature fundraising event capable of increasing community awareness while generating significant philanthropic support for adults with intellectual and developmental disabilities. I helped create and grow Celebrity Game Night, overseeing strategic planning, sponsorship development, marketing and event execution alongside organizational leadership. The event became one of the organization's premier annual fundraisers, strengthening community engagement while generating substantial financial support for Treasure House's mission.

Pat Tillman Middle School

I led the branding and community engagement strategy for the rebrand of Balsz Elementary School to Pat Tillman Middle School, working with education leaders and stakeholders to create a compelling identity and launch plan for the school. The project successfully introduced a school whose identity reflects the values and legacy of one of Arizona's most respected figures, creating a strong foundation for students and families.

The Phoenix Symphony

As one of Arizona's premier cultural institutions, The Phoenix Symphony sought to strengthen community engagement, expand audience awareness and reinforce its role within the region's arts ecosystem — just as the Covid 19 pandemic was hitting. I provided strategic communications counsel and public relations support, helping tell the Symphony's story while promoting performances, initiatives and community partnerships. The work increased visibility for the organization, strengthened relationships with audiences and stakeholders and reinforced the Symphony's position as a vital cultural asset in Arizona during its most difficult time of need.