PR and marketing firms often like to make it all about them. They think that the more recognition they get for themselves, the better. And perhaps they're right in some ways. But we think a bit differently than some of our competitors.
See, we don't believe it should be about us. We see the trust that our clients put into our services as something sacred — they are often putting their success, and indeed their very livelihood, into our hands. We therefore approach our work with humility, feel honored to work with those who hire us, and are ready to do whatever it takes to help them succeed.
It's not about us. It's about our clients, and even more specifically, it's about their target audiences and who they are trying to communicate with, serve or sell products to. We may think we've come up with the greatest idea since sliced bread, but if it doesn't resonate with the target audience, it's worthless.
We approach each problem with a totally fresh perspective. We don't believe in pulling a plan off the shelf and slapping the client's name or logo on it. We bring creativity to every situation we possibly can. To use a football analogy, sometimes that means running the ball up the middle. But sometimes, it means running a double-reverse-fleaflicker. Whatever gets the job done in the most effective manner possible.
And we try to have fun, and to make it fun for our clients to work with us. Many of our clients are now friends, and many of our friends are now clients. At the end of the day, we want to go home proud of what we've done that day. And we can only accomplish that by living up to the trust our clients have placed in us to help them achieve their goals.
So, that's our philosophy in a nutshell. But more importantly, what about you? What are you looking for and trying to accomplish? We'd love to hear about it and see if we can help.